SALES.TEAM DEVELOPMENT

Business Finance for Sales People

Sales Teams learn how to monitor cash flow, make resource utilization improvements and measure results in the balance sheet and income statement.

Celemi Apples & Oranges® brings financial statements to life through its simple, profound model of a company.

Participants form the incoming management team of A&O Inc. – an established company that is facing some tough challenges.

The company is losing market share and there are increasing demands from suppliers and customers. A&O Inc. needs a new, disciplined financial strategy.

"In one of our factories we came up with £1 million worth of potential improvements as a direct result of the Celemi business simulation."

– Manager, GlaxoSmithKline

celemi-apples-and-oranges-business-simulation

Participants of all experience levels are able to gain new skills or build on prior experience to:

Read and interpret financial statements.
Identify critical elements affecting profitability.
Analyze financial ratios and key performance indicators, and make priorities accordingly.

Your people will explore the cause-and-effect relationships that govern a company’s financial statements – and develop an intrinsic business sense that will govern their future decisions in every day work.

Quick facts for Celemi Apples & Oranges®;

Material | Board-based business simulation.
Participants | From four to several thousand participants, grouped in teams of 3-4. One facilitator for every 25-30 people.
Participants | Employees at all levels.
Time required | 6-8 hours, corresponding to 3 years of operation.
Facilitator | Facilitators certified by Celemi

Key Results for Celemi Apples & Oranges®;

Companies using Celemi Apples & Oranges® can benefit by:

Creating a common vision throughout the organization.
Building a shared baseline understanding of financial and management concepts.
Communicating key messages during times of organizational change.

Participants win through Apples & Oranges by:

Knowing how their business generates profits today, and how it will need to generate profits in the future.
Understanding how their daily decisions impact the company strategically and financially.
Continuously identifying improvements in the business operations.

Key Concepts in Celemi Apples & Oranges®;

Stakeholder value
Cash flow
Return on assets
Return on equity
Profitability
Operating costs
Margin
Capacity utilization